Carst van der Molen

Design + Code

Cascade - Case Stadsdeel Zuid smartphone

Cascade visuele communicatie
Website

Cascade is a corporate design agency in Amsterdam. While I worked there I designed several iterations of the website. The current version has a responsive front end for smartphone, tablet and desktop. We used a Mobile First strategy for this, and were able to improve on the desktop version by focusing on the essentials.

We started with the main content of the site: the project portfolio. For the smartphone we chose an image carousel to encourage swiping.

The mobile pattern we used improved the desktop version. Tests showed that users found it a more intuitive solution than the lightbox pattern we used previously. A collapsible menu for the smartphone and tablet versions keeps the main emphasis on the content.

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Cascade visuele communicatieWebsite

Cascade visuele communicatie
Website